Cavera Studios and HostGu..

Thursday, January 24th 2013

Cavera Studios and HostGuru are happy to announce that we are now operating under parent corporation Cavera Inc. as of Jan. 24, 2013.

Cavera Studios and HostGuru have experienced massive growth since inception in June 2011 and September 2011, respectively. As we continue to grow and expand our services, we strive to give our clients the individual attention that often times gets dismissed in larger corporations. Our open-door policy and personal attention to detail allows us to develop the valuable and results-driven relationships necessary to attain goals successfully.

Contact Us today to find out how 2013 will be our biggest year yet, and how our exciting expansion can benefit you and your business.

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Social media marketing an..

Tuesday, November 20th 2012

Social Media Marketing, or SMM for short, has become an enormous part of marketing campaigns across the globe. And why wouldn't it?! With an astounding 1.5 billion combined users(ExpandedRamblings.com) signed up for Facebook, Twitter and Google +, it's no wonder this tool has seen exponential growth in advertisement and marketing campaigns year after year. Social media, in effect, brings the world together. One platform across mutiple languages, countries and continents, and best of all it's completely FREE (to sign up for an account, of course). So with this much reach, the ability to target desired markets and users based on their lifestyle choices and information presented within their profiles, how do advertisement campaigns and promotions fail? How can they?!

Failure to plan.

The sooner the marketer or advertiser realizes that "let's see what happens.." is not a plan, the sooner a proper campaign, that will drive results, can be created. The fact that SMM is very affordable, or free is as much of a burden as it is an advantage.
Let's take, for example, a television advertising campaign. These campaigns are, and should be, planned meticulously to get the greatest return on investment because, after all, television advertising especially during peak hours is pricey. So here we have the cheaper or freely available means of advertising to billions of users at the click of a button. Seems to good to be true, and it is. The problem with SMM is that it's so simple and so affordable that anyone with basic computer knowledge can invite someone else to Follow them on Twitter, request their Like on Facebook, Add to their Circles, etc.

With the overflow of advertisments we are bombarded with each and every day, we cannot say that they do not influence our decisions. But, that being said, the common consumer has a built up defense system against shoddy and illegitimate advertising. Social Media users accept that to use this addicting free service that their information is used to help advertisers target their desired markets. Essentially, the user is the "product" while the advertiser is the "client".

The Bottom Line

In conclusion, SMM is a fantastic tool available to all potential advertisers wishing to target their desired demographics. It's addicting, it's affordable and it's simple. The bottom line, however, is that SMM on it's own is not sufficient for an effective advertising campaign. Advertisers and businesses need to differentiate themselves from the common user-to-user interaction that occurs everyday. The user needs to be able to identify that he or she is interacting with a company or product that can directly benefit them, rather than accepting an invite to "Fred's Birthday Party".
The answer? Go beyond simple advertising, inviting friends and followers to interact and status updates. These requests happen in the billions every single day and quite frankly are mostly ignored. Having a professional website, an effective brand identity and valuable content are important key factors that should be implemented before an SMM campaign can garner the most results.[...]

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Fall special: Google Apps..

Thursday, September 27th 2012

Now, for a limited time only, Cavera Studios is offering the complete deployment of the Google Apps Business suite for an incredible 75% OFF.

Cavera Studios has been deploying Google Apps for over 1 year and to date all clients are 100% satisfied with every incredible product. They're easy to use, they increase productivity and they save hours of time every week. This product suite will in effect make your company and business process immediately more efficient. We seamlessly launch each deployment without any interruption in service and offer full training on proper use. All IT support can then be directed to Cavera's personable staff.

How will Google Apps benefit you?

Email:

• Lightning fast and super secure Gmail for Business.
• Google powered Spam protection, search functionality and security.
• Huge 25GB mailboxes so you can Archive your emails rather than delete them, for later referencing.
• Quick integration with any existing email clients you already use!

Calendar:

• Create and share calendars, events and appointments within your domain or to the public.
• Collaborate with others in your company and show busy or available status.
• Quick integration with any existing email clients you already use!

Drive:

• Store your company or personal files securely online accessible from anywhere.
• Share and collaborate with users in your company, no more emailing documents back and forth.
• Live folder technology that uploads and downloads file changes in the background to and from your computer.

Inquire today to find out more about how this product suite can increase productivity and save time and money.

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We've Moved!..

Monday, August 13th 2012

Entering into our second year of business, Cavera Studios has now moved to a downtown location to better serve our clients. Now at the heart of the downtown business district, Cavera Studios will be capable of providing even greater and more personalized services to our growing list of clients.

Upadate your address books! We are now located at:

9 Queen Street East. Upper Unit
Sault Ste Marie, Ontario
P6A1Y4

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Royal LePage Northern Adv..

Thursday, March 8th 2012

Royal LePage Northern Advantage has been in business serving many communities throughout northern Ontario since 1979. Expanding branches from Sault Ste Marie, Elliot Lake, Blind River, Batchewana, Spanish, Huron Shores and much more. With over 30 agents this company needed a facelift to its online persona and Cavera Studios provided this through the use of the latest HTML and CSS techniques as well as a seamless pipeline to the MLS listings allowing this website to be completely self-sufficient.

As an added feature, management at Royal LePage Northern Advantage opted for the agent profile system which allows its agents to login via an administrator's panel and control their very own section of the website. All new and existing agents have access to this amazing system which will increase their visability online.

Check out Royal LePage Northern Advantage's new website here.[...]

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Why Google+ isn't "just a..

Thursday, July 14th 2011

With the "invite-only" release of Google+ no more than a few weeks ago, consumers are curious to see how Google plans to compete with the social media giants Facebook and Twitter. Google+ is more of a competitor to Facebook as it entitles users to add each other to their "Circles" allowing a simpler organization of friends. On a consumer basis, Google+ maintains a solid base because like all of their amazing products, everything seamlessly integrates. Photo albums using Picasa, email from GMail, etc.

But the burning question remains how this will affect businesses, marketing execution and SEO. Google has solidified its place in Internet super-stardom by being the #1 search engine colossus. Its company title itself has become a verb in most conversations ("Don't know the answer? Google it!"). With the explosion of Facebook popularity, online marketers realize its potential to reach out to targeted groups of users. Google+, while still in early beta stages, has an immense advantage over Facebook in the merchant basis. Tried searching Google lately? Top search results can yield a Google+ profile, as long as Google finds it relevant to your search terms. But there it is; right at the top.

Google+ also takes advantage of the similar "Like" feature that Facebook users have grown accustomed to. On every comment, post, photo or action within Google's social network you will be presented with the "+1" button allowing you to bump the topic to your profile, showing your support. Why is this any different than Facebook's Like feature? The +1 button appears right within Google searches allowing Google+ users to quickly and easily share websites to their profiles.

Google+ is still in beta stages, but I suggest that you attempt to get an invite and get used to the interface because as a business this may, WILL be the next big tool in your online marketing arsenal.

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Cavera Studios is born!..

Thursday, June 2nd 2011

Welcome to Cavera Studios!
We're a fresh new design company located in beautiful Sault Ste Marie, Ontario, Canada but we cater to any business that needs to reach their full potential online, foreign or domestic.


Have a look around our site to learn more about us and if you're interested in getting a price quote, it's real easy to get started with Cavera Studios.[...]

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