When launching any marketing or advertising campaign the key component to success is appropriately targeting a demographic. How to reach those consumers on as many mediums as possible. Your online campaign is not different and, if it isn't already, it should be, a major part of the overall strategy. What differs from traditional methods of marketing such as snail mail, television, radio, etc. is that by reaching out online we are at the mercy of the end-user's computer system. Different internet browsers, operating systems (Windows, Mac OS, etc.) and even screen size. All of these attributes are completely variable.
While the latest techniques and guidelines, if executed properly, will establish consistency across all platforms, it still is not perfect.
But are we not forgetting something? Morgan Stanley Research has estimated that at the current rate, by 2014 more users will be accessing the Internet via mobile device than a traditional desktop or laptop computer; albeit, they are still statistically close. What this means is now we must consider how these millions of users will view webpages from their much smaller screens.
In comes responsive design. Mastering the latest techniques in responsive design allows for a dynamic website build that will respond to the user's screen size and browser. This allows the same webpage to be viewed at varying sizes without breaking, bloated load times for websites optimized for desktop viewing, and cross-platform compatibility.
When targeting your demographic online, it's important to encompass all possible mediums. Find out how Cavera Studios is mastering the latest techniques in Responsive design to bring the best service and ROI to our clients. Contact us today!